Last week, Honda issued a press release announcing that Kelley Blue Book's KBB.com recently honored the automaker with a 2016 Brand Image Award. In recognition of the company's consistent delivery of reliable, quality, high-value vehicles, Honda was named the 2016 "Best Value Brand."
"Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com. "Based on the brand's legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 - 2013."
The annual words are determined based on data from Kelley Blue Book Strategic Insights' Brand Watch study which evaluates the responses of more than 12,000 new-car customers on the KBB.com website. The comprehensive study delivers insight into shopper's perceptions of key factors when it comes to making purchasing decisions.
"This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda.
Here at Steve Hopkins Honda, we're proud to represent a company that is so dedicated to delivering the products of the quality, high-value vehicles. If you're in the market for a new car, come see what separates Honda vehicles from the rest. Visit us for a test drive, today.
