With the launch of the new 2013 Honda Accord, the automaker released the start of the new "It Starts With You" campaign. While we here at Steve Hopkins Honda think that the 2013 Honda Accord does a great job at selling itself, we know there are some drivers in the greater Fairfield, CA area who are not quite familiar with the new model. That's why Honda decided to launch a new emotionally driven marketing campaign
Honda has focused the campaign on how drivers have helped shape the Accord into what it is today. The real experiences of Honda drivers have led to some thoughtful automotive innovations.
"We didn't want to show a commercial-perfect representation of life. Our characters have flaws," explains Jason Sperling, Senior Vice President and Group Creative Director at Honda marketing partner, RPA. "They get mad and pound the steering wheel. Sometimes they are happy, sometimes exhausted, sometimes frustrated or impatient. Sometimes they take their eyes off the road for a split second. Sometimes they just want a moment of peace."1
In other words, the characters in the advertisements show how feedback from Honda drivers has resulted in some of the new features that you'll find in the 2013 Honda Accord, such as LaneWatch, Forward Collision Warning, and Bluetooth HandsFreeLink.
Honda began airing the new ads during the Emmys, and it's expected to keep them on the air throughout the fall TV season during shows like "Fringe," "Mike and Molly," and "Modern Family."
More interested in getting behind the wheel of the new Accord for yourself than you are in watching advertisements for it? Simply contact us today. We're happy to answer your questions, share more specs, and even discuss Honda financing options with you here at 2499 Auto Mall Pkwy in Fairfield, CA.
Source: 1http://hondanews.com/channels/honda-automobiles/releases/all-new-2013-accord-it-starts-with-you-campaign-highlights-honda-s-customer-focused-approach-to-engineering
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