In case you didn't know, Honda is big in the world of racing. And the Japanese automaker's fast cars, skilled drivers, and daring style has managed to bring in some notable sponsors over the years. Recently, the company even secured a sponsorship from the United Kingdom's top industrial battery company, Yuasa Battery Sales. In fact, for the past three years, they've been sponsoring Honda drivers Matt Neal and Gordon Shedden.
Now, however, it would seem as though merely sponsoring the Honda Racing team isn't enough. No, the company wants to go all in with Honda, and everyone here at Steve Hopkins Honda is quite excited. Why? Simply put, it will completely transform the Honda Racing team forever... Literally. Yuasa Battery Sales' investment in the Honda Racing is so large that the team has actually been renamed to Honda Yuasa Racing.
"Our partnership with Honda is strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years," explains Yuasa Managing Director, Andrew Taylor. "We are pleased to add Yuasa's name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons."1
The specific deal and Honda and Yuasa Battery Sales signed lasts for the approximately three years. And while exact details concerning funding weren't divulged, we do know that Yuasa provided the team with enough money to custom build a brand new racer.
Steve Hopkins Honda, serving Fairfield and the Vallejo, Vacaville and Concord CA areas, wishes Honda Yuasa Racing the best of luck this season. Of course, luck doesn't have to be a factor when you're searching for a new Honda. Simply contact us online or by phone at 888-796-9999. Conveniently located at 2499 Auto Mall Pkwy, our team is always happy to share specs, compare models, and arrange test drives.